This great presentation is from Dan Pink and challenges the belief in the two most commonly used methods to influence behaviour:
– Offer an incentive to reward the desired behaviour (The Carrot)
– Give a penalty if the subject does not demonstrated the desired behaviour (The Stick)
Thourough research shows that people
are worried about money if they lack it. If they earns just enough to take their worries away,
more financial reward will NOT lead to increased performance. In fact, the opposite seems to happen.
So, what does motivate
video, a must
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